7 Best AI Visibility Tools Compared (Features, Pricing, Verdict)

Six months ago, you could count the number of AI visibility tools on one hand. Now the category is exploding. Every marketing SaaS company is bolting on "AI monitoring" features, and a handful of startups are building purpose-built solutions from scratch.

Problem is, most of them are mediocre. Some track one or two engines and call it comprehensive. Others are enterprise-only with sales calls and custom pricing that starts at "email us." And a few are genuinely good but have specific trade-offs you should know about before committing.

I spent the last few weeks testing every AI visibility tool I could get my hands on. Here's what I found.

Why You Need an AI Visibility Tool in 2026

Quick context if you're new to this. Over 200 million queries happen on ChatGPT alone every day. Google AI Overviews show up on 40% of searches. Perplexity is growing like crazy. When someone asks any of these engines about your industry, your brand either gets mentioned or it doesn't.

The manual approach — opening ChatGPT, typing in queries, checking if your brand appears, writing it down in a spreadsheet — works when you're tracking one brand against five keywords. It falls apart at anything beyond that. You need automation, historical tracking, multi-engine coverage, and competitor benchmarking. That's what AI visibility tools are for.

How I Evaluated Each Tool

Five criteria, weighted equally:

• Engines tracked: How many AI search engines does it monitor? More is better. The minimum useful set is ChatGPT, Perplexity, and Gemini.
• Audit depth: Does it just tell you "yes/no mentioned"? Or does it measure citation rate, sentiment, prominence, and share of voice?
• Content briefs: Does it help you fix problems, or just report them? Tools that generate optimization recommendations are more valuable than dashboards alone.
• Pricing: Is there a free tier? What does the useful tier actually cost? Is the pricing transparent?
• Ease of use: Can a marketing manager use this without a developer? How fast is setup?

Full disclosure: I'm writing this on the GeoGryphon blog. I'll be upfront about the biases that creates and try to be as fair as possible about every tool. You can judge for yourself.

1. GeoGryphon

Engines tracked: 8 (ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, Bing Copilot, Meta AI, Grok)

Pricing: Free tier (3 audits/mo, 3 engines) up to $399/mo Agency (1000 audits, all 8 engines)

GeoGryphon is built specifically for AI visibility monitoring. It's not a social listening tool that added AI features, and it's not a traditional SEO platform with a bolt-on. Every feature exists to answer one question: are AI engines citing your brand?

What stands out is the engine coverage. Eight engines is the widest I've seen from any tool in this category. Most competitors stop at three or four. That matters because your visibility varies significantly across engines. We've seen brands with 80% citation rates in ChatGPT and 0% in Perplexity. If you're only monitoring three engines, you're flying partly blind.

The content brief feature is the other differentiator. Most AI visibility tools tell you where you're not being cited. GeoGryphon also tells you what to do about it — generating citation-optimized content briefs with specific JSON-LD markup recommendations, entity mapping, and freshness scheduling. The briefs include competitor analysis so you can see exactly what content your competitors are getting cited for.

Daily monitoring is available on Starter ($99/mo) and above. Set up your keywords and competitors once, and GeoGryphon runs audits automatically every day. When your citation rate drops, you know immediately.

The free tier is legitimately useful for getting a baseline. Three audits per month across ChatGPT, Perplexity, and Gemini. No credit card. It's limited, but it's enough to see whether you have a problem.

Verdict: Best overall value. Widest engine coverage, actionable content briefs, transparent pricing with a real free tier. The best option if you're serious about AI visibility but don't want to spend enterprise money.

2. Otterly.ai

Engines tracked: 3-4 (ChatGPT, Perplexity, Gemini, limited Google AIO)

Pricing: Starts at $49/mo, scales to $199/mo

Otterly was one of the first dedicated AI visibility tools, and it shows in the polish of the product. The UI is clean. The onboarding is fast. The reports are well-designed and easy to share with stakeholders who don't know what "citation rate" means.

Engine coverage is the main limitation. Otterly primarily tracks ChatGPT, Perplexity, and Gemini with some Google AI Overview monitoring. No Claude, no Copilot, no Meta AI, no Grok. For many brands that's fine — those three engines handle the bulk of AI search volume. But if you're in a technical market where Claude matters, or you care about the Microsoft ecosystem, you'll have gaps.

The audit reports give you citation yes/no, sentiment, and basic competitor comparison. Solid but not as deep as tools that measure prominence, share of voice, and entity recognition patterns. No content brief generation.

At $49/mo for the entry tier, Otterly is approachable for small teams. My main concern is that it covers 90% of what you need for most use cases but doesn't give you the tools to actually fix citation gaps — it's a monitoring tool, not an optimization platform.

Verdict: Great UI, good for beginners, but limited engine coverage and no content optimization features. Best for small brands that want clean reporting on the top 3 AI engines.

3. Brand24

Engines tracked: Not purpose-built for AI engines. Monitors web/social mentions broadly.

Pricing: $79-$399/mo

Brand24 is a social listening and media monitoring platform that's been around for years. They've added some AI mention tracking, which means you can catch when AI-generated summaries or AI-related articles mention your brand.

But here's the thing. Brand24 doesn't actually query ChatGPT or Perplexity on your behalf. It monitors the open web for mentions. That's useful for tracking press coverage and social mentions, but it's a fundamentally different thing from checking whether ChatGPT recommends you when someone asks "what's the best X tool?"

If you already use Brand24 for social listening, the AI mention features are a nice bonus. But I wouldn't recommend it as your primary AI visibility tool. It monitors buzz about AI, not your actual presence inside AI engines.

Verdict: Good social listening platform with some AI mention tracking. Not a substitute for purpose-built AI visibility monitoring. Best used alongside a dedicated tool, not instead of one.

4. Profound

Engines tracked: 4-6 (varies by plan)

Pricing: Enterprise only. Custom pricing, requires sales call.

Profound targets enterprise brands and agencies with bigger budgets and more complex needs. Multi-brand tracking, team permissions, custom reporting, API access — all the enterprise checkboxes.

The engine coverage is decent. They monitor ChatGPT, Perplexity, Gemini, and Google AI Overviews at a minimum, with Claude and Copilot available on higher tiers. Audit depth is good too, with sentiment analysis and competitive benchmarking.

The problem for most readers of this article: there's no self-serve option. You can't sign up and start using it. You have to book a demo, talk to sales, and negotiate pricing. That's fine if you're an enterprise brand with procurement processes. It's a non-starter if you're a marketing manager who wants to check your AI visibility this afternoon.

I wasn't able to get detailed pricing, but estimates from people I've talked to suggest it starts around $500/mo and goes up significantly with volume. That puts it out of reach for most small and mid-size brands.

Verdict: Solid enterprise option with good depth. But no self-serve, no transparent pricing, and likely too expensive for most teams. Best for enterprise brands with budget and patience for a sales process.

5. Peec AI

Engines tracked: 2-3 (ChatGPT, Perplexity, Gemini partially)

Pricing: $39-$149/mo

Peec AI is a newer entrant focused specifically on citation tracking. The core idea is simple: tell it your brand name and keywords, and it checks whether AI engines mention you. It does this well for the engines it covers.

The limitation is engine coverage and depth. Peec tracks ChatGPT and Perplexity reliably, with partial Gemini support. No Google AI Overviews, Claude, Copilot, Meta AI, or Grok. Audits give you citation presence and basic sentiment but don't measure prominence or share of voice in detail.

The price is fair for what you get. At $39/mo for the starter plan, it's the cheapest paid option on this list. If you only care about ChatGPT and Perplexity and want a simple yes/no monitoring dashboard, Peec delivers that without a lot of complexity.

Verdict: Simple, affordable, focused. Good if you want basic citation tracking on 2 engines. Limited if you need comprehensive coverage or optimization recommendations.

6. Scrunch AI

Engines tracked: 2-3

Pricing: Free plan available, paid starts at $29/mo

Scrunch AI offers basic AI mention monitoring with a free plan that lets you run a handful of checks per month. The paid plans add more queries and competitor tracking.

It's the most basic dedicated tool on this list. You input a query, it checks a couple of AI engines, and tells you if your brand was mentioned. Limited sentiment analysis. No content briefs. No daily monitoring on the lower tiers. The UI is functional but not as polished as Otterly or GeoGryphon.

That said, the free plan exists, and it's a fine way to dip your toes in if you're not ready to commit budget. You won't get deep insights, but you'll get a quick reality check on whether AI engines know your brand exists.

Verdict: Basic but has a free plan. Good for a quick check, not sufficient for serious ongoing monitoring. Best as a starting point before upgrading to a more capable tool.

7. The Manual Approach (DIY)

Engines tracked: As many as you have patience for

Pricing: Free (costs your time)

Let's not pretend this isn't an option. You can open ChatGPT, Perplexity, Gemini, and Claude right now and type queries about your industry. "What's the best [your category] tool?" "Compare [competitor] and [your brand]." "What should I look for in [your product type]?"

For a one-time audit, this is perfectly reasonable. It takes maybe an hour to run 20 queries across 4 engines and record the results. You'll learn a lot about how AI engines perceive your brand.

Where it falls apart: consistency and scale. AI responses aren't deterministic. The same query returns different answers at different times. Without automated daily tracking, you miss trends. Without competitor benchmarking over time, you can't measure progress. And when you're tracking 50 keywords across 8 engines with 5 competitors, that's 2,000 data points per audit cycle. Nobody is doing that by hand.

I'd recommend the manual approach as a starting exercise. Run 10 queries across ChatGPT and Perplexity, see where you stand, and decide if the problem is big enough to warrant a tool. For most brands with any online competition, it is.

Verdict: Free and educational. Use it once to understand the problem. Then get a real tool to track it systematically.

Comparison Table

Our Pick (Depends on Your Budget)

There's no single "best" here. It depends on what you need and what you can spend.

If you're just starting out and have zero budget: Use GeoGryphon's free tier. Three audits per month across three engines. Enough to understand your baseline and decide if this is a priority. Alternatively, run a manual audit to see where you stand.

If you want clean, simple reporting on the major engines: Otterly.ai at $49/mo is polished and straightforward. Limited engine coverage won't matter if your audience primarily uses ChatGPT and Perplexity.

If you're scaling and need optimization, not just monitoring: GeoGryphon's Professional tier ($149/mo) gives you all 8 engines, 200 audits/month, content briefs with JSON-LD recommendations, competitor analysis, and daily monitoring for 10 keywords. It's the only tool at this price point that tells you both where you're not being cited AND what to publish to fix it.

If you're an agency managing multiple client brands: GeoGryphon Agency ($399/mo) with 1000 audits, unlimited competitor tracking, team management, and white-label reports. Profound is the enterprise alternative if you have the budget and prefer a sales-led buying process.